All numbers synthetic.
The pipeline is real. Generated by scheduled imports, same shape as a live client report.
Last refresh: 29 Aug 2026, 07:00 UK
CASE FILE 01
ACME INC
"Genuine Certified Surplus!"
Novelty industrial supplies · mail order · est. fiction
Anvils next-day. Dynamite while stocks last. This page demonstrates the full reporting surface I deploy for paying clients: GA4, Search Console, Tag Manager, plus paid and organic across Facebook, Instagram, YouTube and TikTok.
Overview
Cross-channel snapshot, last 30 days
Synthetic numbers driven by the scheduled pipeline. Compare with prior 30 days to see direction. Hover any tile for the active date range.
GA4 sessions
97.3k
+14.1%
GSC clicks
26.5k
-5.8%
GTM tags firing
13/14
Last publish 25/08/2026
FB reach
480.9k
Spend US$7,248
IG followers
23.5k
+4.5%
YT views
502.3k
+4.2%
TT views
1.9m
+36.2%
GA4
Google Analytics 4
Click any card to switch the chart below. Same pattern across every section.
Sessions per day, last 90 days
97,324 last 30d total
+14.1%
vs prior 30d
Channel mix · 30d
| Channel | Sessions | Share | Conv |
|---|---|---|---|
| Paid Search | 15,477 | 15.9% | 380 |
| Direct | 13,570 | 13.9% | 360 |
| Paid Social | 12,975 | 13.3% | 418 |
| Organic Search | 12,383 | 12.7% | 368 |
| Organic Social | 11,956 | 12.3% | 475 |
| 11,093 | 11.4% | 426 | |
| Display | 10,510 | 10.8% | 285 |
| Referral | 9,361 | 9.6% | 339 |
Top pages · 30d
| Page | Sessions | Conv |
|---|---|---|
| / | 24,235 | 1,100 |
| /shop | 15,177 | 560 |
| /shop/dynamite | 10,113 | 359 |
| /shop/anvils | 7,627 | 204 |
| /shop/portable-hole | 7,348 | 261 |
| /shop/rocket-skates | 7,173 | 253 |
| /delivery | 5,429 | 100 |
| /returns | 5,271 | 172 |
| /about | 4,693 | 127 |
| /blog/how-to-catch-roadrunner | 4,178 | 175 |
Top events · 30d
| Event | Count |
|---|---|
| click_catalogue | 15,982 |
| search | 15,896 |
| newsletter_signup | 15,028 |
| video_play | 12,667 |
| begin_checkout | 10,317 |
| view_item | 8,769 |
Countries · 30d
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 19.1% |
| Mexico | 12.7% |
| Australia | 9.6% |
| Spain | 7.1% |
Search Console
Google Search Console
Click any card to switch the chart. Position is an inverse metric (lower is better).
Clicks per day, last 90 days
26,515 last 30d total
-5.8%
vs prior 30d
Top queries · 30d
| Query | Clicks | Imp | CTR | Pos |
|---|---|---|---|---|
| roadrunner trap | 257 | 3,465 | 7.4% | 7.3 |
| rocket roller skates review | 186 | 4,306 | 4.3% | 19.5 |
| spring-loaded boxing glove | 174 | 2,959 | 5.9% | 4.9 |
| best anvil 50kg | 163 | 3,190 | 5.1% | 22.0 |
| jet pogo stick | 157 | 2,131 | 7.4% | 10.9 |
| is acme legit | 155 | 4,403 | 3.5% | 4.1 |
| acme dynamite bulk discount | 133 | 4,361 | 3.0% | 20.5 |
| acme returns policy | 116 | 2,986 | 3.9% | 15.9 |
| buy acme dynamite uk | 90 | 1,654 | 5.4% | 23.9 |
| fastest anvil delivery | 82 | 1,101 | 7.4% | 21.0 |
| portable hole how it works | 77 | 1,528 | 5.0% | 23.3 |
| acme anvil price | 55 | 2,585 | 2.1% | 7.0 |
Top pages · 30d
| Page | Clicks | Imp | CTR |
|---|---|---|---|
| /blog/anvil-buying-guide | 148 | 3,790 | 3.9% |
| /delivery | 131 | 2,960 | 4.4% |
| /contact | 116 | 2,354 | 4.9% |
| /shop/anvils | 109 | 3,955 | 2.8% |
| /shop/rocket-skates | 107 | 2,202 | 4.9% |
| /shop | 87 | 1,789 | 4.9% |
| / | 83 | 2,629 | 3.2% |
| /returns | 82 | 3,748 | 2.2% |
| /about | 62 | 1,808 | 3.4% |
| /shop/portable-hole | 48 | 2,420 | 2.0% |
Tag Manager
Google Tag Manager
Live tag inventory and recent fires, pulled from the Tag Manager API.
Container
GTM-KX3PLM2
Default Workspace
Tags configured
14
13 firing
Triggers
9
Last publish
25 Aug
Tag inventory
| Tag | Type | Trigger | Fires 30d | Status |
|---|---|---|---|---|
| GA4 - Config | GA4 Configuration | All Pages | 70,437 | firing |
| GA4 - Purchase | GA4 Event | Custom Event - Purchase | 38,920 | firing |
| GA4 - Lead | GA4 Event | Custom Event - Lead | 15,862 | firing |
| GA4 - Add to Cart | GA4 Event | Click - Add to Cart | 45,670 | firing |
| GA4 - Scroll 50 | GA4 Event | Scroll 50% | 19,491 | firing |
| Floodlight - DV360 Sales | Floodlight Sales | Custom Event - Purchase | 5,965 | firing |
| Floodlight - DV360 Counter | Floodlight Counter | All Pages | 52,540 | firing |
| Google Ads - Conv (Purchase) | Google Ads Conversion | Custom Event - Purchase | 24,795 | firing |
| Meta - Page View | Meta Pixel | All Pages | 17,769 | firing |
| Meta - Purchase | Meta Pixel | Custom Event - Purchase | 38,718 | firing |
| TikTok - Page View | TikTok Pixel | All Pages | 77,499 | paused |
| TikTok - Complete Payment | TikTok Pixel | Custom Event - Purchase | 47,431 | firing |
| Clarity - Inject | Clarity | All Pages | 69,827 | firing |
| Phone Click Tracker | GA4 Event | Click - Phone | 79,792 | firing |
Recent tag fires (debug log)
29 Aug, 06:49
TikTok - Page View
Click - Phone · blocked-by-consent
29 Aug, 05:36
GA4 - Lead
Scroll 50% · success
29 Aug, 04:42
Phone Click Tracker
All Pages · success
29 Aug, 02:50
GA4 - Purchase
Video Play · success
29 Aug, 00:38
GA4 - Scroll 50
Form Submit · success
29 Aug, 00:31
Meta - Page View
Custom Event - Lead · success
28 Aug, 23:21
Floodlight - DV360 Counter
Custom Event - Lead · success
28 Aug, 20:34
GA4 - Add to Cart
Custom Event - Purchase · success
28 Aug, 16:42
Google Ads - Conv (Purchase)
Form Submit · success
28 Aug, 12:26
GA4 - Add to Cart
Custom Event - Purchase · blocked-by-consent
28 Aug, 11:39
GA4 - Add to Cart
Custom Event - Lead · success
28 Aug, 11:20
GA4 - Lead
Video Play · success
28 Aug, 10:44
Clarity - Inject
Video Play · success
28 Aug, 10:19
Clarity - Inject
Custom Event - Lead · success
28 Aug, 09:49
Floodlight - DV360 Counter
Click - Phone · success
28 Aug, 08:43
GA4 - Purchase
Custom Event - Purchase · success
28 Aug, 08:25
GA4 - Scroll 50
All Pages · success
28 Aug, 08:01
GA4 - Add to Cart
Scroll 75% · success
Recent publish history
| Version | Published | Changes | Notes |
|---|---|---|---|
| v30 | 25/08/2026 | 6 | TikTok pixel fix |
| v29 | 21/08/2026 | 3 | TikTok pixel fix |
| v28 | 14/08/2026 | 6 | Purchase tag refactor |
| v27 | 09/08/2026 | 4 | Clarity setup |
| v26 | 03/08/2026 | 5 | Clarity setup |
| v25 | 29/07/2026 | 5 | New consent block |
Facebook
Facebook page & ads
Click any card to switch the chart. Ad spend runs on a separate flight cadence.
Reach per day, last 90 days
480.9k last 30d total
Top posts · 30d
| Post | Reach | Reacts | Comments | Shares |
|---|---|---|---|---|
| New drop. Genuine ACME dynamite. Bumper packs back in stock. | 3,167 | 184 | 15 | 6 |
| Anvil season. 50kg or 500kg. We deliver same week. | 7,017 | 264 | 14 | 36 |
| Behind the scenes at the rocket skate lab. | 9,496 | 457 | 22 | 49 |
| Customer story. He says it changed his life. Roadrunner is still loose. | 12,795 | 377 | 48 | 31 |
| Reel: how the portable hole actually folds. | 4,535 | 202 | 11 | 12 |
Audience age
18-2430.1%
25-3420.5%
35-4414.1%
45-5413.6%
55-6410.5%
65+11.2%
F 46.6% · M 54.8% · Other 3.0%
Ad campaigns · 30d
| Campaign | Spend | CTR | CPA | Status |
|---|---|---|---|---|
| Anvil Q3 Prospecting | US$4,439 | 1.17% | US$20.28 | active |
| Dynamite Bulk Retarget | US$1,252 | 2.90% | US$30.36 | paused |
| Rocket Skates Launch | US$2,011 | 2.83% | US$43.33 | active |
| Portable Hole Lookalike US | US$3,045 | 1.95% | US$29.97 | active |
| Newsletter Subscribers Retarget | US$1,172 | 1.16% | US$42.02 | paused |
Instagram
Instagram organic
Click any card to switch the chart. Followers accretes; reach and reel plays spike per post.
Followers, last 90 days
23,512 current
+4.5%
vs prior 30d
Top posts · 30d
| Type | Caption | Reach | Likes | Saves | Shares |
|---|---|---|---|---|---|
| Reel | New drop. Genuine ACME dynamite. Bumper packs back in stock. | 18,357 | 1,400 | 274 | 299 |
| Carousel | Anvil season. 50kg or 500kg. We deliver same week. | 11,746 | 749 | 225 | 91 |
| Photo | Behind the scenes at the rocket skate lab. | 22,926 | 1,782 | 223 | 378 |
| Reel | Customer story. He says it changed his life. Roadrunner is still loose. | 8,890 | 397 | 156 | 72 |
| Reel | Reel: how the portable hole actually folds. | 7,918 | 452 | 75 | 100 |
Audience cities
Madrid20.2%
Manchester17.4%
Toronto14.6%
New York11.3%
Birmingham11.1%
Los Angeles9.8%
YouTube
YouTube channel
Click any card to switch the chart. Views can spike hard on a viral upload.
Views per day, last 90 days
502.3k last 30d total
+4.2%
vs prior 30d
Top videos · 30d
| Title | Views | Avg duration | CTR |
|---|---|---|---|
| How To Catch A Roadrunner | ACME Field Guide #1 | 68,961 | 3m 41s | 11.56% |
| Anvil Drop Test from 200ft | The Slo-mo Edition | 45,702 | 1m 48s | 10.66% |
| Unboxing the Jet-Propelled Pogo Stick | 87,700 | 4m 30s | 9.75% |
| We Built A Working Portable Hole. Here Is What Happened. | 87,302 | 3m 54s | 8.46% |
| Top 5 Dynamite Mistakes | ACME Safety Series | 19,842 | 2m 24s | 9.85% |
Traffic sources
YouTube search32.6%
Suggested videos32.2%
External16.2%
Browse features11.1%
Direct or unknown7.9%
Audience retention sample
x: 0–100% of video duration · y: % of viewers still watching
TikTok
TikTok channel
Click any card to switch the chart. Views on TikTok have heavy viral tails.
Views per day, last 90 days
1.9m last 30d total
+36.2%
vs prior 30d
Top videos · 30d
| Caption | Views | Likes | Shares | Comp% |
|---|---|---|---|---|
| POV: you ordered an anvil and the delivery man is wearing roller skates | 315,089 | 43,549 | 7,559 | 42.2% |
| Dynamite arrived in 24 hours. Worth it. | 185,316 | 15,139 | 5,421 | 65.9% |
| Portable hole life hack #1 | 332,766 | 33,870 | 11,817 | 62.9% |
| I tested the rocket skates so you do not have to | 64,696 | 5,691 | 1,115 | 50.1% |
| Roadrunner update day 47 | 45,476 | 5,662 | 1,579 | 48.1% |
Audience age
13-179.2%
18-2431.6%
25-3428.1%
35-449.7%
45-5412.4%
55+9.0%
Top countries
| Country | Share |
|---|---|
| Australia | 24.0% |
| United Kingdom | 21.6% |
| Germany | 13.2% |
| United States | 12.3% |
| Spain | 10.8% |
About this file. Acme Inc is a fictional placeholder, no real company depicted, all numbers are generated daily by a scheduled job on my droplet. For real clients I follow the same pattern but deploy the pipeline under their infrastructure.